Van Spaendonk ( visit site )
Redesigning an established product like Loket calls for getting acquainted with the users, their workflows and their current pains, which serves as the foundation of what we can build on. We started the investigation with exploratory interviews. The goal was to find out more about the user behavior, and use these insights in combination with a design analysis of the current product and best practices to lay out a new navigational framework and the visual building blocks for the new version of Loket.
The new navigational framework enables users to follow consistent and intuitive workflows, improving their work efficiency which eventually results in an increasing satisfaction with the product they use in their daily routine. The delivery of the visual component library is an important milestone, by providing coherent and workable assets to the development team that they can use easily and efficiently in their development processes.
My primary focus in this project was to create a redesign for the entire application. First I analyzed research insights, collected through user interviews, and converted them into a style direction. After I presented these directions to the whole company, I started implementing the style in a parts library and main pages of Loket. In addition to my role as a designer, I kept in close contact with the stakeholder and gave them regular updates on the progress of the project.